Every creator has them.
The people who show up to every drop.
The ones who bring their friends.
The person who buys VIP every time.
The fan who came once and disappeared.
The people who discovered you last week.
Until now, they mostly lived in the same place:
a list.
We wanted to change that.
Today, we’re introducing the new Fan Directory on Passa — a smarter way to understand the people behind your drops and build stronger relationships with them.
Meet your fans in a whole new way
Your audience isn’t made up of one type of person.
That’s why the new Fan Directory automatically helps you see different types of fans based on how they interact with your drops.
🔥 Superfans
Your most engaged and valuable fans.
These are the people who keep showing up, buying tickets, and supporting your drops.
❤️ Loyal
Fans who consistently come back to your events.
They might not be your biggest spenders, but they’re part of your core community.
🌱 New
People who are discovering your drops and joining your audience for the first time.
💤 At Risk
Fans who were previously active but haven’t returned recently.
They’re not gone. They might just need a reason to come back.
👋 One-Time
Fans who have attended once but haven’t returned yet.
A perfect audience to turn a first visit into a second.
Don’t just see your audience. Do something with it.
Knowing who your fans are is only useful if you can act on it.
That’s why we’ve added Create Audience.
Build targeted audiences using the things that actually matter:
Drops attended
Total spend
Last activity
Location
Specific drop
Ticket type
Hype activity
For example:
Fans who attended 3+ drops, spent GHS 500+, and haven’t attended in 60 days.
That’s not just a list.
That’s your win-back audience.
From there, you can use that audience to send a message, export your list, or keep it saved for later.
Meet Passa Intelligence
Sometimes the most useful thing isn’t another chart.
It’s knowing what to pay attention to.
That’s where Passa Intelligence comes in.
It looks at your fan activity and surfaces useful patterns and opportunities.
You might discover:
Your Superfans spend 2.4× more than first-time attendees.
Or:
You have 84 previously active fans who haven’t returned in 90+ days.
Or:
62% of your latest attendees were new to your audience.
Instead of making you dig through your data, Passa helps bring the interesting stuff to you.
Your fan data, finally connected
The new Fan Directory brings your fan activity into one place.
See:
Who they are
How often they attend
What they buy
How much they spend
When they last showed up
How they interact with your drops
And now, you can use that information to make better decisions about what you do next.
The new Fan Directory is live 🎉
Head to Creator Studio → Fans to explore your audience.
Discover your fan categories, create your first audience, and see what Passa Intelligence has to say about your community.